Day 2 | Thursday, August 15


8:00 am - 8:00 am Check-In Opens & Breakfast

Kickstart your day with engaging conversations and a healthy breakfast, setting the tone for a day full of motivation and meaningful connections.

8:20 am - 8:30 am Chairperson's Remarks

Take a few minutes to re-orient yourselves with today's itinerary. We will review any housekeeping items and updates.

8:30 am - 9:00 am Digital Evolution: Baker Hughes' Journey to Sustainable Success

Haley Morse - Chief Customer Officer, Baker Hughes

In this captivating discussion, we'll uncover the challenges and triumphs of pivoting towards digital solutions and the critical importance of internal and external education. Discover how Baker Hughes is revolutionizing its approach to market by shifting from transactional sales to building enduring customer relationships based on understanding and addressing their unique needs.


Join us as we unveil the strategies behind Baker Hughes' customer success journey, where every interaction is an opportunity to deliver value, nurture relationships, and pave the way for sustainable growth in the digital age.

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Haley Morse

Chief Customer Officer
Baker Hughes

9:00 am - 9:30 am The 'Magic Sauce': Fusing Leadership, Culture, and Business Brilliance

Elizabeth Oates - Vice President, Guest Services & Consumer Insights, Ulta Beauty

Embark on a journey into the heart of leadership and culture, exploring the delicate balance between driving business success and humanizing operations. Discover how Ulta Beauty is building a high-performance culture and developing strong leadership skills. Dive into the core of human-centric approaches amidst technological advancements and evolving consumer expectations.


Key Takeaways:

- Unveil effective strategies for fostering a high-performance culture

- Explore the nine core skills essential for navigating the insights function and building a business-professional mindset.

- Delve into the challenges and opportunities of experimenting with AI in guest services and discover methods for enhancing engagement and human connection in a digital age

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Elizabeth Oates

Vice President, Guest Services & Consumer Insights
Ulta Beauty

Business Meetings

9:30 am - 10:50 am 1:1 Pre-Scheduled Meetings

Please check your 1:1 personalized itinerary located under "My Meetings" in the mobile app to see what's happening now.

Table Topics

9:30 am - 10:50 am Informal Meet Ups

Don't have a meeting? Take a seat for an informal meetup to discuss various aspects of customer engagement and optimization strategies. Topics will be provided to spark conversation.

10:45 am - 11:15 am Café Confections Networking Break: Barista Bar & Beignets

Indulge in a delightful break reminiscent of New Orleans' charm. Customize your brew with all the fixin's for an indulgent experience, perfectly paired with Creole beignets.

Solution Showcase A

11:30 am - 12:00 pm The Rise of Gen AI: How to Engage the Next Generation of Customers

Explore actionable tactics for forging meaningful connections with Generative AI, harnessing digital fluency to deliver personalized experiences that resonate and endure.

Solution Showcase B

11:30 am - 12:00 pm Beyond Touchpoints: How to Optimize the Complete Customer Journey

Explore methods to optimize the entire customer journey beyond individual touchpoints, ensuring a seamless and cohesive experience that drives satisfaction, loyalty, and advocacy across all interaction channels.

12:00 pm - 1:00 pm Gator Done! Lunch & Link with Your Peers

Let's GATOR DONE and make lasting connections! Share insights and build relationships with your peers in a relaxed and friendly setting. We'll arrange seating based on your top priorities.

Roundtable A

1:15 pm - 2:00 pm Conversational AI Unleashed: Strategies to Amplify Customer Interactions

Join industry experts in unleashing the full potential of Conversational AI to revolutionize customer interactions. Discover cutting-edge strategies and best practices to amplify engagement, drive efficiency, and elevate customer satisfaction through dynamic conversational experiences.

Roundtable B

1:15 pm - 2:00 pm From Channel Silos to Cohesive Journeys: Strategies to Achieve Omnichannel Excellence

Navigate the transition from fragmented channel silos to cohesive customer journeys with expert insights and strategies for achieving omnichannel excellence. Explore innovative approaches to seamlessly integrate channels, ensuring a unified and frictionless experience across the entire customer journey.

Business Meetings

2:00 pm - 3:40 pm 1:1 Pre-Scheduled Meetings

Please check your 1:1 personalized itinerary located under "My Meetings" in the mobile app to see what's happening now.

Table Topics

2:00 pm - 3:40 pm Informal Meet Ups

Don't have a meeting? Take a seat for an informal meetup to discuss various aspects of customer engagement and optimization strategies. Topics will be provided to spark conversation.

3:30 pm - 4:00 pm Refresh & Revitalize Networking Break - Plaquemine's Juice Bar

Recharge your day with a taste of Louisiana's vibrant flavors. Treat yourself to local citrus juice shooters, salty snacks, and fruit kabobs. Stay hydrated and revitalize with locally infused citrus water.

3:45 pm - 4:30 pm Responsible AI Adoption in Customer Support Operations

Rajamma Krishnamurthy - Senior Director, Leader Enterprise AI, Responsible AI, Microsoft

Organizations are increasingly turning to artificial intelligence (AI) to drive transformation and deliver value across various functions. As the Senior Director of Enterprise AI at Microsoft, Rajamma leads the charge in implementing responsible AI practices and enhancing customer support through innovative strategies.

This quickfire presentation and QA will challenge insights and experiences from the forefront of AI transformation in enterprise settings, focusing on the critical role of responsible AI in customer support content creation. From assembling diverse teams to streamlining ethical considerations and conducting responsible AI impact studies, Rajamma will delve into the methodologies and best practices employed in Microsoft's AI Center of Excellence.


This interactive session will explore tactical content creation for customer support. Partnering with the WW Support Leader of Modern Work at Microsoft, attendees will gain valuable insights into creating effective support content to drive positive customer interactions.


Key Takeaways:

- Practical insights into implementing responsible AI initiatives and optimizing customer support operations

- Address key considerations for leveraging AI in customer-facing and employee-facing functions

- Emphasis on transparency, inclusivity, and ethical decision-making in AI adoption and content creation

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Rajamma Krishnamurthy

Senior Director, Leader Enterprise AI, Responsible AI
Microsoft

4:30 pm - 5:00 pm Innovation Meets Impact: How to Drive Value Creation and Improve Consumer Experiences

Neil Gomes - Chief Digital Officer, AmeriHealth Caritas

As the healthcare industry undergoes a digital revolution, organizations are increasingly turning to innovative technologies to drive transformation and deliver value to patients and stakeholders alike. Join us for an enlightening keynote session with Neil, Chief Digital Officer at AmeriHealth Caritas, as he shares insights and experiences from the forefront of digital transformation in healthcare. Discover how advancements in analytics, AI, and human-centered design can revolutionize patient care, operational efficiency, and organizational effectiveness.


Key Takeaways

- Embrace digital transformation to optimize patient delivery and outcomes

- Harness the power of analytics and AI to drive actionable insights and inform strategic decision-making

- Cultivate a culture of innovation and collaboration to drive continuous improvement and excellence

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Neil Gomes

Chief Digital Officer
AmeriHealth Caritas

As businesses strive to meet the ever-changing demands of their customers, the integration of cutting-edge technologies emerges as a pivotal strategy in revolutionizing support operations. How can we leverage the power of generative AI and conversational AI to not only optimize service delivery and operational efficiency but also elevate the overall customer experience in today's dynamic environment? This discussion will explore how organizations can leverage generative AI, conversational AI, and natural language processing to optimize service delivery. Discover practical insights into identifying business pain points, mitigating challenges, and implementing AI solutions to drive operational efficiency and exceed customer expectations.


Key Takeaways:

- Embrace digital transformation to enhance capabilities and customer interactions

- Harness the power of generative AI, conversational AI, and natural language processing to improve support capabilities across platforms

- Leverage technology advancements to stay ahead in this competitive landscape and drive business success

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Chinmaya Yerramilli

Senior Director, Deposits Operations
Discover Financial Services

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Boris Vishnevsky MBA, CISSP, DIA

Senior Director, Emerging Technologies & Innovation Management
Maximus

8:00 am - 10:00 am Offsite Reception: Take it Easy in The Big Easy.

Experience the charm of the Big Easy! Join our offsite excursion for a chance to network in a vibrant setting while experiencing the local culture. It’s not just networking—it’s an adventure!